OFFER LADDER & PRICING
What you’ll master
· Define your niche/ICP and map pains → outcomes.
· Productize services into clear tiers with value-based pricing & anchors.
· Add guarantees/risk-reversal so offers feel safe.
Deliverable
· Price Sprint: a 3-tier Offer Ladder with anchor price + guarantee notes.
PROOF-OF-VALUE ASSETS
What you’ll master
· Rapid client comps: perspective fixes, PSD layer discipline, option framing, feedback capture.
· Branded micro-spots: Runway (Gen-3/Motion Brush), aspect-ratio sets, artifact control.
· Presenting believable work that wins trust fast.
Deliverable
· Mockup Lab + Spot Builder: 3 polished mockups and one 15s branded spot.
SALES OPS & CLEAN HANDOFF
What you’ll master
· Sales pipeline: warm outreach, case-study landing, proposal storytelling, pricing anchors, objection handling, onboarding.
· Professional delivery: folder tree + naming/versioning, editable vs. flattened, README + client training.
· Legal clarity: AI disclosure language, usage licenses, consent/logs, revision policy, IP boundaries.
Deliverable
· Handover Kit + Pitch: proposal & SOW draft, packaged delivery folder (with README), and a case-study one-pager.



